Ponnie Puffs
Mission Statement
Munch on delicious chip puffs without the guilt. Ponnie Puffs are packed with protein worth three times more than beef! You can enjoy this yummy snack while knowing that you’re contributing to a healthier environment. This packaging is 100% recyclable, making the outside just as good as the inside.
Project requirements
Design a primary logo and secondary logo
Must design & hand make sustainable packaging
Create a packaging dieline
Must use mopane worms
Create a business system
Create a marketing strategy
Research mopane worms, target audience, packaging materials, and competitors
The Product
Chip Puffs
Quick & Healthy - high in protein
Fun & Approachable - eating bugs are a new & foreign concept to the Western world
Packaging Materials
Kraft paper (durable, tear resistant, naturally biodegradable, recyclable)
Beeswax paper
Twist tie for closure of bag (can be torn off bag and reused)
